Headquarters: Columbus, Ohio
URL: https://www.lemonpie.fm/
👉 The Basics
Lemonpie is a full-service podcast PR company that specializes in securing our client's guest interviews on podcasts that are already speaking to their target audience.
We're also not your standard PR firm. We guarantee our results & never, ever, take the "spray & pray" approach.
Our team is the very best at what they do and we may or may not be having a bit too much fun building this thing together.
Company:
- Founded: 2016
- Employees: 10 (a small team doing big things)
- Growth: Last year alone, our revenue doubled & clientele grew by over 30% ● Location: Fully distributed
- Brands we've worked with: HubSpot, FreshBooks, Four Sigmatic, Doist
Role:
- Primary purpose: Conduct outreach for client Podcast Tours
- Schedule: Full-time & flexible
- Location: Fully remote, live & work anywhere within the U.S.
- Time off: Unlimited PTO with a mandatory 3 weeks off per year (not including the ~15 holidays we're closed for throughout the year)
- Other cool perks: An additional $1200/year remote work stipend, a generous parental leave policy, team performance bonuses, and an achievable growth trajectory for every role within the company. Oh, and we're awesome.
🍋 The Team
We feel it’s crucial to understand the part you play in any team you join, as well as the other roles within it.
With that in mind, here’s how our Public Relations team (which we call our Talent Relations team internally, so don’t let our LI profiles confuse you!) is structured:
- Head of Public Relations - Reports to the CEO. Leads the entire PR team, including each role listed below, and is responsible for all overarching team strategies, processes, metrics, etc. Also the only role in which there will only ever be one person occupying. All other PR team roles will multiply as we grow.
- 👏 Meet Arlie. Her smile is almost as big as her work ethic.
- Public Relations Director - Reports to the Head of Public Relations. Oversees up to 4 Public Relations Managers, 1 Public Relations Associate, and 2 Scheduling Coordinators, while aiding in client strategy & reporting.
- 👏 Meet Olivia. Her perfect hair doesn’t hold a candle to her PR expertise.
- Public Relations Manager - Reports to the Public Relations Director. Primary person responsible for 4-5 client accounts with support from the PRD for strategy, the PRA for pitching, and the Scheduling Coordinator for scheduling & prep material.
- 👏 Meet Adrienne. Known for sharing the best TikTok’s & her world-class follow-ups.
- Public Relations Associate (this could be you!) - Reports to the Public Relations Director. Aids in pitching efforts for up to 16 clients as needed.
- 👏 Meet Danielle. Pickleball pro & pitching master extraordinaire.
- Scheduling Coordinator - Reports to the Public Relations Director. Schedules bookings & creates prep material for up to 8 clients.
- 👏 Meet Tiffany. Animal lover (especially otters) & professional napper.
- 👏 Meet Ashley. Proud model of anything leopard & future Iron Chef contestant.
- Client Experience Manager - Reports to the Head of Public Relations. Is responsible for all client onboardings, as well as client milestones, personal celebrations, etc.
- 👏 Meet Megan. Queen of organization & wower (it’s a word) in…everything.
💪 What You'll Do
Our Public Relations Associate role exists to aid in providing clients with a successful Podcast Tour via pitching and relationship building.
Here’s a brief breakdown of how you’ll achieve that:
- Pitching - Crafting & sending compelling (& personally tailored - we never take the spray & spray approach) email, video, and social media pitches to podcast hosts to secure guest appearances for our clients on their shows.
- Relationship building - Build trust with hosts by ensuring you understand the premise and goal of their show and that any client you pitch them would genuinely add value to their listeners.
✅ Requirements
Qualitative:
Other people might call these soft skills, but we don’t believe there’s any such thing. Instead, we call these our People Pillars, because no one gets in without them. They’re not a dusty list of “nice to haves” we keep in our metaphorical basement, only to pull them out when we’re hiring.
They’re part of the living, breathing organism that is our culture and we don’t risk negatively disrupting it. For anything. Ever.
Not for 20+ years of experience. Not for mind-blowing industry connections. Not for a proven track record of doing every last thing we do as a company with 100% success. Not even for a hand-written referral from Tim Ferriss (we mean it, sorry Tim).
Nothing.
That’s why we place an even higher level of importance on our qualitative requirements than our quantitative (which are still very high).
With that, if you can’t honestly see each one of these traits within yourself and are confident they would shine through to us via your written & verbal communication with us, we ask (in our kindest, most gentle voice), that you come back and visit us when you can. 💛
- Kind - Speak and act kindly, regardless of the situation.
- Empathetic - Able to authentically put yourself in the shoes of clients and teammates.
- Vulnerable - Able to share those “crazy” ideas, respectfully speak up when you disagree with an approach the team or company is taking, and share when you’re going through something personally challenging so we can support you.
- Funny - We’re a company run by young, talented, and fun individuals. If you don’t laugh at a good meme, get sarcasm, and have an easily identified sense of humor (even if it’s different than anyone else’s on the team) we may not be a great fit.
- Personable - Clients and team members would enjoy communicating with you. Never, ever, under any circumstances, are you even remotely coarse in your written or verbal communication.
- Proactive - You look ahead to stay ahead of possible challenges & take action before you have to and without prompting.
- Resourceful - Wouldn’t ask anyone something you could Google.
- Over-communicative - Responsive & engaged. Enjoys speaking to both clients and team members. Provides clients, their team, & the leadership team with status updates as needed.
- Organized - You would honor and improve organizational systems currently in place, keep to-do lists up to date, and manage your time effectively.
- Trustworthy - We would never have to wonder if you’re working when you say you are, you’d never dream of sharing any inside intel, and you’re always transparent about mistakes.
- Accountable - You own your work for better or worse, meet deadlines, etc.
Quantitative (Non-negotiables):
- 6+ months of pitching experience - You’ve run point on conducting outreach (this could be to media outlets, community organizations, etc.) on a regular basis.
- 6+ months of project management experience - You’ve been in charge of keeping at least 1 kind of project management platform (Asana, Trello, Basecamp, etc.) up to date on a daily basis.
- 6+ months working with GSuite - You’ve regularly used GSuite tools. Specifically, GMail, GCal, & GDrive.
- General PR knowledge - You see, understand, & truly believe in the value of PR in the modern marketing sphere. You’d never recommend an ad over good content, write a cheesy CTA, or see adding value to someone’s life or business for free as a waste of time.
- Generally tech-savvy - You’re a digital native that’s heard of all systems/tools mentioned throughout this job description.
- Impeccable written & verbal communication skills - Every role at Lemonpie involves written or verbal communication tailored to our internal brand voice (fun, friendly, informative, & always professionally upbeat) but with each team member's unique stamp on it.
- Attention to detail - We know every job posting on this side of the hemisphere states this as a necessity, but we actually mean it. Not attention to detail like you remember someone’s name. Attention to detail like you notice if someone puts a phrase in italics in an email but missed a letter at the end that’s still in the standard font.
- Internally motivated - We don’t (and can’t) micromanage, so if you’re someone who needs to be frequently steered in the right direction or doesn’t work well autonomously, we’re just not meant to be.
- Independent thinker - You see the way something has been done but think independently enough to make it better vs. going with the flow. You come across a unique situation that you haven’t been trained in yet but you can piece together other parts of training, how we handle things as a company from a high-level POV, etc., to come up with a great game plan rather than needing to ask someone how it’s always done.
- Intuitive & thorough researcher - You’d never miss the fact that a show you’re pitching hasn’t published an episode in a year or doesn’t accept guests, you’re able to easily find the correct host information, etc.
- No ego - “I don’t need to be right; I need to get it right” aligns with your way of thinking.
- Coachable - Not just from a willingness to learn perspective, but you also take any feedback to heart and apply it right away. We’re able to see our feedback and guidance in your work as you get up to speed & beyond.
- Growth mindset - You see consistent learning & improving as an extension of any role you serve in. This isn’t fluff. We don’t do so good with “good enough,” truly.
- You live in the United States.
Good to have:
- Basic business knowledge - You know what the acronyms SaaS, ROI, SEO, SME, B2B, B2C, D2C, KPI, PPC, ARR, CPM etc. are without googling them and you have a good understanding of what businesses expect from the PR vendors they partner with.
- Sales or marketing experience - Bonus points if you’ve worked with brands on their sales and/or marketing efforts outside of pitching.
- Specific tool experience - You’re familiar with Slack, HubSpot, & Notion.
- Remote work experience - You’ve learned a new role primarily asynchronously, have managed your own workflow independently, don’t need a call to navigate hiccups, etc.
- You love podcasts - It’s kind of our thing. 😉
🚀 Success Indicators
How you'll know you're killin' it in this role every step of the way.
At 1 month:
- Pitch training is complete
- Has met & familiarized themselves with each TRM & TRC they’ll be working with Has familiarized themselves with the goals of each client they’ll be pitching
- Is able to craft ~5 pitches per day
- Is actively participating in weekly team calls
- Is engaged during/actively participating in team activities and conversations, including weekly team meetings, Know Your Team Tuesday questions, Chat N’ Chills, etc.
Is actively coming to the team/leadership with any questions they may have - Is keeping notes on pertinent information for future reference
At 3 months:
- Everything under the 1-month success indicators
- Is able to craft ~8 pitches per day
- Keeps HubSpot and other tools updated appropriately
- Identifies and/or implements new ways we can improve their role, processes, and/or client experience
- Is operating autonomously and productively on a day-to-day basis
- Doesn’t require frequent input from others to successfully complete
- responsibilities
- Follows through on what they say they’ll do when they say they’ll do it
- Overcomunicates on status updates, learning challenges, misc. roadblocks, etc.
- Is adhering to Lemonpie’s communication guidelines
- Is outwardly displaying signs of all People Pillars
At 6 months:
- Everything under the 3-month success indicators
- Is able to craft ~10 pitches per day
- Has implemented at least 1 significant improvement to their role, processes, or client experience
- Is regularly participating in some form(s) of professional growth (books, articles, lunch & learns, webinars, courses, etc.)
- If interested in a future TRM role they’ve met with the Head of Talent Relations & Chief People Officer for feedback/next steps
At 1 year:
- Everything under the 6-month success indicators
- Capable of training a new team member in the same role
- If interested in a future TRM role they’ve started shadowing TRM’s/seeing where they could pitch in on client work
- Has implemented at least 2 significant improvements to their role, processes, and/or client experience
✨ Benefits
Making our people happy makes us happy. Here's how we do it.
- Live & work where you want - We’ve been remote from the start and have a fully distributed team, so you can live anywhere (within the U.S.) and work from anywhere your heart desires.
- Flexible schedule - As long as you’re available during core business hours and keeping full-time hours (7 am-3 pm, 8 am-4 pm, 10 am-6 pm, etc.), you have the freedom to create a schedule that’s optimal for you.
- Unlimited PTO - Not unlimited so you feel bad taking it, not unlimited but you have to cut through a ton of red tape to use it, and not unlimited to a certain point. Truly unlimited. We strongly believe in working to live, not living to work, and want that to show in all of our employees’ lives. We also know that taking plenty of time away from work is crucial for our mental health, which is why we have a strict 3-week minimum time off each year policy in addition to the ~15 days per year we’re closed. Fun fact: We’ve never denied a time off request in the 5 years we’ve been in business.
- Paid parental leave - Our maternity & paternity leave is fully paid for up to 18 weeks. We have a mandatory 12 weeks of paid leave for all new parents (biological or adoption) but we encourage you to take as long as you’d like up to 18 weeks.
- Remote work stipend - We add $1,200/yr to all of our salaries to provide our team with an extra $100/month to fuel their remote work-life (coffee when working from a coffee shop, a co-working space, or more loungewear as a reminder that you never have to wear uncomfy pants again).
- Real growth opportunity - Even though we’re a small company, we’ve intentionally designed our team structure to allow for internal promotion for every role, and the average time someone is with us before getting their first promotion is less than a year.
🌠 How To Apply
If everything you've just read has you jumping on a couch Tom Cruise circa 2005 style, consider this your formal invitation to apply!
FAQs
Public Relations Associate? ›
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums.
What does PR Associate do? ›Public Relations Assistant Responsibilities:
Assisting with the organization and execution of various media and PR events. Managing PR materials, filing, copying, and performing other clerical tasks. Answering phones, responding to emails and inquiries, and performing other administrative tasks.
Excellent interpersonal skills. Presentation skills. The ability to prioritise and plan effectively. Digital media skills, such as graphic design, video editing and blog administration.
Is public relations a stressful job? ›Public relations, however, stands above many careers as one of the most stressful. This is due to the very nature of the job. PR professionals have to create relationships with the public. They also handle clients who often have unrealistic expectations and work in a field that is not understood by most people.
What careers do you associate with the public relations? ›- Marketing coordinator.
- Copywriter.
- Fundraiser.
- Direct marketing spokesperson.
- Media buyer.
- Investor relations.
- Account executive.
- Public information officer.
Public relations salaries typically range between $32,000 and $72,000 a year. The average hourly rate for public relations is $23.26 per hour.
Is working in public relations a good career? ›Yes, PR is a good career.
Working in public relations (PR) can be an exciting, rewarding career that pays well and is always in demand. In fact, PR professionals are rated #3 in Best Creative and Media Jobs. PR professionals aim to generate positive publicity for their clients and enhance their reputation.
| Annual Salary | Hourly Wage | |
|---|---|---|
| Top Earners | $66,689 | $32 |
| 75th Percentile | $56,850 | $27 |
| Average | $53,474 | $26 |
| 25th Percentile | $40,451 | $19 |
Talk about your passion for multimedia such as newspapers (all of them, even the tabloids), magazines, TV, radio, websites, social media and blogs. You want to be giving off the impression of someone who is very involved not just professionally but on a personal level as well.
Is PR a high paying job? ›With PR specialists earning $61,150 per year or $29.40 per hour on average, it is one of the more lucrative professions to pursue today.
Is public relations low paying? ›
How Much Does a Public Relations Specialist Make? Public Relations Specialists made a median salary of $62,800 in 2021. The best-paid 25% made $81,960 that year, while the lowest-paid 25% made $48,670.
Do you make good money in public relations? ›...
Public Relations Specialists.
| Advertising, public relations, and related services | $69,170 |
|---|---|
| Business, professional, labor, political, and similar organizations | 64,430 |
| Educational services; state, local, and private | 61,860 |
- Treat Your Personal Brand Like it's your Job. ...
- Think of job descriptions as secret codes for skill-building. ...
- Volunteer for Events You Care About. ...
- Help local small businesses in your area.
Public relation courses in a bachelor's degree are focused on building foundational skills in strategic communications, media relations, and PR. A bachelor's degree in public relations leads to roles in marketing, advertising, and PR. It is the leading choice for students who want to fully enter the PR field.
What can I do instead of PR? ›- Brand ambassador.
- Marketing specialist.
- Digital marketer.
- Copywriter.
- Content strategist.
- Advertising manager.
- Sales consultant.
- Sales manager.
People in public relations get paid an average of about $61,000 a year. However, salaries can range from about $40,000 a year to well into the six-figures.
Does PR or marketing pay more? ›Public relations managers and directors earn the most in this field. Corporations tend to pay more than marketing agencies.
Does PR have good work life balance? ›You're looking at a healthy work-life balance, and it definitely exists. It can be hard to believe with the extra hours, after-work emails, and constant communication with clients and reporters, but maintaining a healthy work-life balance is achievable as a PR professional.
Is PR a 9 5 job? ›PR is not a 9-to-5 job, especially if you work on digital campaigns; Facebook, Twitter, Instagram and Snapchat run 24/7. If you're OK being interrupted during your favorite prime-time TV show and can swivel quickly to hook up a reporter with a source for a breaking news event, you'll excel in public relations. 2.
Is it hard to get into public relations? ›Public relations is a highly competitive field and a degree is pretty much a must. While English, journalism and communications majors often make the leap to PR, if you know you want to go into public relations, you're better off enrolling in a more targeted public relations degree program.
Is it hard to get a job in PR? ›
It's important for all businesses to have a strong public image and as a result those wanting to work in PR are in demand. However, being seen as an attractive and exciting career means that there is often tough competition for PR roles, so you'll need to make sure that you stand out.
Does public relations require math? ›Communications majors train undergraduates in public speaking, advertising, writing, and public relations. Students in this field complete college without passing any math courses. In addition, a communications degree offers its graduates a variety of career options.
What is the difference between PR and marketing? ›PR is focused on creating a positive image for the company and building a positive relationship with the company's various stakeholders, whereas marketing focuses on reaching customers and prospects and increasing sales for the company.
What do you need to study for public relations? ›In general, the study of public relations covers three main disciplines - communications and media, public relations theory and application, and writing for mass communications. Students take courses in the areas of journalism, campaign planning, project management, communications, consumer psychology, and more.
How much does an entry level PR job in NYC pay? ›The average public relations salary in New York is $72,396 per year or $34.81 per hour. Entry level positions start at $49,993 per year while most experienced workers make up to $131,904 per year.
How much does a first year associate earn in New York? ›As of Apr 17, 2023, the average annual pay for a First Year Attorney in New York City is $82,976 a year. Just in case you need a simple salary calculator, that works out to be approximately $39.89 an hour. This is the equivalent of $1,595/week or $6,914/month.
How much does a 4th year associate earn in NYC? ›The average salary for Associate - 4th Year is US$47,248 per year in the New York City, NY, United States. The average additional cash compensation for a Associate - 4th Year in the New York City, NY, United States is US$4,108, with a range from US$2,382 - US$7,517.
Why should we hire you? ›Your skills and qualifications. If you can prove that you've got all the skills that the company is looking for in a candidate, you'll have effectively answered the question. Your passion and motivation. You can highlight how good of a company fit you'd be and how much you love working in your field or industry.
Why should you be hired for PR? ›Example Answer
I love PR because it allows me to forward the mission, products, and services of companies I believe in. It's a thrill to be able to use my word-crafting skills to generate great publicity for worthy causes.
You should hire me because I have the qualifications, experience, and attitude to contribute to your company. I am a quick learner, adaptable, and possess excellent communication and problem-solving skills. Furthermore, I am passionate about this field and eager to contribute to your team's success.
Is PR one of the most stressful jobs? ›
According to CareerCast's 2019 list of the most stressful jobs in America, PR executives are in the top 10. Stressors like deadlines and client expectations can feel overwhelming at times, and it can be especially difficult to unwind in today's always-on business world.
Is PR a flexible career? ›Flexible Hours and WFH are Royalty
Our initial data seems unsurprising in the pandemic's wake: PR pros now place a premium on flexible schedules and WFH. Accordingly, a large majority (82.4%) said colleagues likely would leave their current employer without flexible schedules and WFH (Chart 1).
Some of the best undergraduate degree options for aspiring PR professionals include public relations, journalism, English, communications and business and marketing. Other potential areas of study might emphasize American studies, cultural studies or political science.
Can I get a PR job without a degree? ›You can become a seasoned PR Professional without the degree on your resume. PR is definitely one of those careers where you can easily learn more with hands-on experience than in 4 years of late-night study sessions.
Is public relations easy? ›If you are willing to build on your communication skills, work in a fast-paced, ever-changing landscape, and learn new things every day, PR could be an exciting industry to work in. It won't be easy, but if you're willing to make mistakes, and dive right in, there will be no shortage of opportunities for you.
Are public relations happy? ›How enjoyable is a public relations specialist's work environment? As a whole, public relations specialists rated their enjoyment of their work environment 3.4/5. Most of them tend to enjoy, or at least not be actively bothered by, their work environment.
Is public relations a lot of writing? ›Public relations writing is a type of communication used to build and maintain relationships with the public. PR includes, but is not limited to, informational writing that keeps the company's image positive through various means, such as press releases, speeches, and social media posts.
How do I get started in PR? ›- Complete a bachelor's degree. ...
- Get on-the-job training. ...
- Learn what kind of PR you like. ...
- Try joining a professional association. ...
- Consider getting a certification. ...
- Compile a portfolio.
In fact, introverts can make excellent PR pros. They simply need to understand how to work their inherent strengths. If you're concerned that your introversion may be a hindrance as you develop your career working with the public, think again.
Can you work remotely in public relations? ›Remote public relations (PR) jobs focus on marketing and managing the image of a client in the press. As a remote public relations professional, you work from home or another remote location.
What bachelors is best for public relations? ›
- BA in Sport and Leisure Management. ...
- Bachelor In Public Relations Management. ...
- Bachelor in Advertising and Public Relations. ...
- Bachelor in Communication and Media: Concentration in Public Relations. ...
- Bachelor in English for Public Relations. ...
- Bachelor in Public Relations and Advertising. ...
- Bachelor of Arts (BA) in Public Relations.
Public Relations is offered as a Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) degree. The B.A. degree requires an additional twelve hours of foreign languages.
How can I make a lot of money in PR? ›- Own your own agency. You don't need to employ others to get rich, but it certainly helps. ...
- Be your own boss. ...
- Charge based on projects, not hours. ...
- Be prepared for hard work. ...
- Why money isn't everything. ...
- Rewards are not all pay-related.
Learn about data and metrics, become familiar with email marketing and lead generation practices. Sign up for topical newsletters and attend online webinars. As you become exposed to funnel-driven strategies, it will change the way you think about PR and move you into thinking like a marketer.
Is public relations stressful? ›Public relations, however, stands above many careers as one of the most stressful. This is due to the very nature of the job. PR professionals have to create relationships with the public. They also handle clients who often have unrealistic expectations and work in a field that is not understood by most people.
Does PR lead to sales? ›That's where PR comes in. By keeping the press informed about your brand, services, and products, and generating outstanding exposure opportunities, PR people can help raise your company's authority, build relationships with key audiences, and ultimately boost sales.
Can public relations go into marketing? ›PR is a subset of marketing that focuses on building relationships with the public in order to create a positive public image for a company or organization. It also has different disciplines, such as corporate communications, internal communications, marketing communications, crisis communications, etc.
What is the daily life of a PR? ›A typical day may involve keeping the public informed about the activities of the organization, fielding press inquiries regarding a specific issue, pitching the media about a specific corporate initiative or disseminating information and news releases externally on behalf of the company.
Is PR a busy job? ›OA: If you ask any PR professional, they'll tell you that there's no such thing as a “typical day.” Working in PR is fast-paced and you're often working on multiple projects at the same time. Plus, you have to be prepared to adapt to last-minute changes and solve problems on the fly.
What are PR employers looking for? ›Suits creative, innovative and inventive people with strong communication skills and the confidence to speak clearly and diplomatically to the media. The ability to work well under pressure is important.
Is it hard to work in PR? ›
If you are willing to build on your communication skills, work in a fast-paced, ever-changing landscape, and learn new things every day, PR could be an exciting industry to work in. It won't be easy, but if you're willing to make mistakes, and dive right in, there will be no shortage of opportunities for you.
Is PR a good career for introverts? ›The true introvert has numerous qualities that make him or her ideal for a position in public relations. In fact, introverts can make excellent PR pros. They simply need to understand how to work their inherent strengths.
Is PR a glamorous job? ›Public Relations is not a glamorous industry
While yes, sometimes there are fun parties or events, those probably will not be the majority of your job. I wouldn't pick PR as a career because you think it is going to be fun. Like any job there are good and bad aspects.
Some of the best undergraduate degree options for aspiring PR professionals include public relations, journalism, English, communications and business and marketing. Other potential areas of study might emphasize American studies, cultural studies or political science.
Can you get a job in PR with no experience? ›You don't need any formal qualifications in PR to get a job in this industry, but if you have studied a related undergraduate degree it may give you a head start in gaining experience and building up important skills.
Do you have to be attractive to work in PR? ›PR certainly stands out as an industry obsessed with appearances that align with higher and lower physical attractiveness. And, this is true whether the PR position is a job function seen or not seen by the public, although concerns about appearances do increase as the job's public visibility increases.”
What personality type is best for public relations? ›Public relations specialists commonly identify as the ENFP personality type as they tend to be full of energy, highly adaptable and proficient in dealing with people.
What personality type is public relations? ›The average Public Relations Specialist tends to be an outgoing thinker and naturally has an easy time persuading others. Confident and decisive, they is likely to take bold action and articulate ideas to build momentum around the projects that they pursue.
What kind of person is good at public relations? ›Much relies on relationships and people skills so PR pros must be responsive, helpful, professional and friendly. These characteristics are essential to success.
Which job is best for introverts? ›- IT manager.
- Librarian.
- Mechanic.
- Paralegal.
- Research scientist.
- Social media manager.
- Software engineer.
- Technical writer.
What jobs do most introverts do? ›
Introverts thrive in professions that offer them plenty of space and independence. Most introverts perform better in workplaces with fewer external distractions. Good jobs for introverts include accounting, engineering, and technical writing.
Do you have to be an extrovert to work in PR? ›Having a mixture of extroverted and introverted personalities can create a well-balanced and highly successful PR team within your business or agency. Whilst the PR industry needs the public speakers and gregarious personalities, the thoughtful and more reflective personalities are equally as valuable.